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Expert Knowledge

Fragrance Guide

Everything you need to know about choosing and wearing your perfect scent

Understanding Scents

The Fragrance Pyramid

Understanding how a perfume unfolds over time

1

Top Notes

(15-30 minutes)

The first impression—light, fresh scents that evaporate quickly.

Examples: Citrus, herbs, light fruits

2

Heart Notes

(2-4 hours)

The core of the fragrance—floral, spicy, or fruity notes.

Examples: Rose, jasmine, cinnamon

3

Base Notes

(4-24 hours)

The foundation—rich, deep scents that linger longest.

Examples: Vanilla, musk, sandalwood

Scent Categories

Fragrance Families

Discover which scent family matches your personality

Floral

Romantic and feminine, featuring notes of rose, jasmine, and peony.

RoseJasminePeonyLilyGardenia

Oriental

Warm and sensual, with rich notes of vanilla, amber, and spices.

VanillaAmberMuskCinnamonCardamom

Woody

Earthy and sophisticated, featuring sandalwood, cedar, and vetiver.

SandalwoodCedarVetiverOudPatchouli

Fresh

Light and invigorating, with citrus, green, and aquatic notes.

BergamotLemonGreen TeaSea SaltCucumber
Pro Tips

How to Apply Perfume

Tips for getting the most out of your fragrance

💫

Pulse Points

Apply to warm areas like wrists, neck, and behind ears for optimal diffusion.

🚫

Don't Rub

Let the fragrance dry naturally. Rubbing breaks down the scent molecules.

Layer Wisely

Use matching body lotion to extend the longevity of your fragrance.

🌡️

Store Properly

Keep perfumes away from heat and light to preserve their quality.

Strength Guide

Concentration Levels

Parfum (Extrait)

The most concentrated and long-lasting

20-30%8-24 hours

Eau de Parfum

Rich and long-lasting, ideal for evening

15-20%6-8 hours

Eau de Toilette

Light and refreshing, perfect for daily wear

5-15%3-4 hours

Eau de Cologne

Very light, great for a subtle touch

2-5%2-3 hours
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